Four Types of Buyers…

There are really only 4 types of buyers out there:

  1. Serious and in a hurry
    1. Moving to your town and have 3 days to find a home
    2. Just sold their home and need to get into another
  2. Serious but not in a hurry
    1. Job transfer
    2. Kids in school
    3. First-time homebuyers are proceeding cautiously and probably want someone to hold their hand.
  3. Investors (better called “Speculators”)
    1. They want to buy everything 10 cents on the dollar. You’ve probably already received some calls from them, haven’t you?
    2. They don’t want you to have representation, and they don’t have representation.
  4. Looky-Loos (really shouldn’t be called Buyers)
    1. Buyer Agents won’t put them in the car because they can’t qualify so they prey on folks like you.

The MLS Attracts the Right Type of Person

So when we think about the 4 Types of Buyers, Do you think the 1st type, “serious and in a hurry”, will be out looking with an agent at everything they can find or looking on their own? Using an agent.

For the 2nd type, “serious buyer who wants to proceed cautiously or it’s a matter of time”, do you think they’re out looking on their own or using an agent? Using an agent.

FSBOs Attract the Wrong Type of Person

Third, “investor or speculator who wants to steal your home”, do you think they’re using an agent? Of course not.

And lastly, the “looky-loos”, who cares? Do you even want them around?

So you see that a For Sale By Owner (FSBO) strategy is actually attracting the wrong type of person.

But when you hire a strong End Zone Realty agent, then we’ll be attracting the type of buyers that will help you net the most amount of money.

80% of Home Buyers Use a REALTOR®

Let’s think about this…

…REALTORS®, like all other professionals, do not work for free. They’re typically paid by the seller (you). It may be a percentage of the sale price or a fixed amount.

…REALTORS® really only look in the MLS for properties to sell to their buyer clients. In order to be listed in the MLS, the seller needs to offer compensation to the Buyer’s Broker.

80% of all buyers purchasing a home listed in the MLS had their own Realtor (different one from the Listing Agent). Most buyers come from the network of thousands of REALTORS® that make up the MLS.

So being listed in the MLS is a critical requirement for you if you want to SELL your property. With all of our listing options, we provide you:

  • CMA information to help you price it right (direct from the MLS and tax record information)
  • Exposure to thousands of REALTORS® (by listing in the MLS)
  • Exposure to over 90% of all buyers (by also publishing on the major real estate portals)

2 Levels of Service (Full or Limited) via 3 Commission Options

Most real estate companies only offer you 1 way to list your house for sale, and often the quantity and quality of service differs greatly from licensee-to-licensee within the same brokerage.

At End Zone Realty, we provide 3 high-value listing options to provide sellers with choices and “…enable consumers to save thousands of dollars by allowing them to purchase only those services they want” (U.S. Dept. of Justice).

At the time of listing, any seller may choose any option. The information below will help you choose which option most appeals to you for your unique situation. If selling multiple properties, you could choose a different listing option per property.

90% of buyers search for homes online so most of End Zone Realty’s efforts are focused there. Buyers filter through thousands of properties for sale, looking for a photo to catch their eye or for a video to give them their first showing online. Research shows that properties with professional-quality photos sell for more, on average, and over 70% of sellers said they would prefer to list with an agent who offered to put up a video. These and other reports, along with our satisfied prior clients, are why we focus on digital marketing.

“Full Service 6%” (a “traditional” listing option)

We love providing “full service” because it delivers the most satisfying client experience, and we love being involved every step of the way.

A real estate professional’s value is often noticed in handling the little things so they don’t become big things, in addition to providing a smoother experience and more effective negotiations.

Our “Full Service 6%” listing option can be considered the “traditional” REALTOR® listing, but with the End Zone Realty technology, marketing, and service benefits.

Full service listings allow each REALTOR® to excel in their own ways, performing their unique, professional services in addition to the time-tested benefits of the End Zone Realty core services. Additionally, your real estate professional will be regularly available and involved throughout your listing, showing, and closing proceedings.

Example Calculation: you list your house for $195,000 and accept an offer for $200,000 with seller paying $5,000 toward buyer’s closing costs. You pay $0 up-front and will pay 6% commission on the $200,000 purchase price ($12,000), regardless of whether or not the buyer has their own broker. Total brokerage fees are $12,000.

“Full Service 5%” (“full service” for less commission by paying an up-front fee)

Having an active and experienced End Zone Realty REALTOR® help you understand the paperwork, negotiate offers, and manage the transaction from contract to close is very beneficial.

If you are willing to pay a relatively small fee up-front, then you can save quite a bit off the traditional “full service” listing option’s cost and receive the same benefits. Why do we offer this somewhat-confusing listing option? Because we like guaranteed money and it’s a way to save you money! In the wild world of real estate, we think it’s a smart, fair trade!

There is an up-front fee of $599, which must be paid in full at the time of listing and is non-refundable.

You will also pay 5% total commission, 3% to the buyer’s broker and 2% to us.

If the buyer does not have their own broker, we will provide services to both you and your buyer for the 5% commission.

You simply choose to pay an up-front fee in exchange for a discounted commission rate.

Example Calculation: you list your house for $195,000 and accept an offer for $200,000 with seller paying $5,000 toward buyer’s closing costs. You paid $599 up-front and will pay 5% commission on the $200,000 purchase price ($10,000). Total brokerage fees are $10,599. By paying $599 up-front, you get the exact same full service we offer at 6% for $1,401 in this example. Smart!

“No more than 3%” (closest thing to others’ “FSBO in the MLS” listing option)

Our lowest cost service is similar to what is sometimes called “FSBO in the MLS”, but ours is different and offers significant value compared to limited service options available from other brokers.

There is an up-front fee of $599, which must be paid in full at the time of listing and is non-refundable.

You will also pay a 3% sales commission at closing.

If the buyer does not have their own broker, we will provide services to both you and your buyer, representing both sides and receiving the 3% sales commission.

If the buyer does have their own broker, we will not provide any Deal Handling Activities.

In either scenario, we will not be obligated to provide you Post-Listing / Pre-Offer Activities, which is why this listing option is considered “limited service” whether or not there’s a buyer’s broker involved.

This limited service listing option may be most appropriate for sellers who believe they have the time and knowledge to perform the day-to-day property marketing, receiving of phone calls and requests for showings, holding open houses, etc.

The main benefits sellers receive compared to doing their own FSBO are:

  • Exposure to buyers’ agents (over 80% of homes are purchased with an agent)
  • Additional exposure directly to buyers (listed on the local MLS and on real estate portal websites)
  • Thousands of dollars in commission savings

This listing type may also be a good fit for sellers who have industry experience in the area (e.g. investors who have purchased and sold multiple properties, mortgage loan officers, escrow officers, retired REALTORS®) who also have time available for their listing. Due to the cost savings, it can also be a smart financial choice for sellers without enough equity in their property to afford a higher commission listing option.

Example Calculation: you list your house for $195,000 and accept an offer for $200,000 with seller paying $5,000 toward buyer’s closing costs. You paid $599 up-front and will pay 3% commission on the $200,000 purchase price ($6,000), regardless of whether or not the buyer has their own broker. Total brokerage fees are $6,599.

Full Service vs. Limited Service

See the included Listing Options Cost Comparison and Listing Options Activities List documents for example calculations and an itemized list of services included in Full Service that are not included in Limited Service.

Comparison Charts

Anyway, back to business… Here’s a comparison table for the different pricing available at each service level.

Disclosure

The table’s “as low as” phrasing refers to the unlikely (probably less than 20%) possibility that your buyer does not have their own REALTOR®.